What is Your Story? How did you come to do what you do today? Why? What was that journey? You could stop now, write it out and consider yourself done, but I’m going to share with you three ingredients to include in your Brand Story to make it stellar.
Your Story should be as relatable, vulnerable and as credible as possible. The old-school way to do things was very “flawless, buttoned-up guru on the mountain top”, but things have changed, so here are some special ingredients to sprinkle in your story.
Now, we’ve got Instagram Stories & Facebook Live. We want to see “behind the scenes” and get to know the real you. Seeing the imperfections in people helps to make you relatable. We connect to the humanness of you.
You also want to be sure to be vulnerable. Don’t be afraid to show that you are imperfect or that it’s not all sunshine and rainbows. Standing in a place of leadership makes us feel like we’ve got to be perfect. The truth is there is a way to craft vulnerability into your Brand Story in such a way that will actually create a strong connection. When others see your vulnerability, they’ll instantly feel more connected to you.
Don’t forget about credibility — that’s the next thing to make sure to include in your Brand Story. You want to let everyone know why you deserve to stand at the front of the room. How did you earn your place there?
All three components, relatability, vulnerability, and credibility work together to provide you with the stellar Brand Story you want. It will position you well. It’s the beginning of the Soul-Centered Brand Formula that is going to make your money making message so stellar. It’s going to make your niche POP. It’s the beginning of your soul-centered brand standing out in an authentic and magical way.