As the year winds down I’m sure you’re in a state of deep reflection.

Everyone is eager to close the chapter on this year, so they can start anew for 2022

And while we maybe haven’t spoken one-to-one (though maybe we have!) – I know a thing or two about you.

I know you have big dreams.

I know you want to change the world for the better.

I know you’re ready to make 2022 Your.Year.

And I know you can do it!

Though, there’s something I have to tell you that’s going to make you uncomfortable.

From this point on, you’re going to find yourself Going Against The Grain, a lot.

You’re going to ruffle feathers.

You’re going to annoy people

You’re going to find yourself on the not-so-popular side of many-a-conversation.

I’ve found myself there often this year, and I know there’s more where that came from.

Even my decision to sit out Thanksgiving this year in the name of allyship was met with a ton of pushback.

This season and beyond there are deep questions you have to ask yourself.

What do you believe?

What does the world you want to create look like?

What are you willing to take a stand on?

You’re not just selling widgets or jars of peanut butter. What you sell is deeply attached to who you are and what you believe.

That’s what having a Soul-Centered Business is all about.

You’ll have to get clear on what matters to you, FIRST, before we can do the additional work that’s required.

So, as you enter into this holiday season, I urge you to get clear on what’s important to you. It may not be the popular or comfortable option, but it will be worth it in the end.

Don’t worry, I won’t leave you hangin’, I’ll help you out as you embark on this part of your journey, but, you getting crystal clear is step one, and if you’d like to share what this brings up for you, I’m here and all ears!

Wishing you well,

P.S. In case you’re interested in honoring and acknowledging Native and Indigenous folks this week and beyond, you may be interested in this, this, this, as resources to continue your journey. Knowing what lands you occupy (if you live in the US) is a start, and donating to good causes and learning how to continue to honor and acknowledge traditional Native inhabitants will be lifelong work. I’m currently learning from Lyla June, Michelle Schenandoah and her partner, Neal Powless.